B WOOD x HIMMY starring “THE FOAM FITTED”

B WOOD x HIMMY starring “THE FOAM FITTED”

Brian Wood and Himmy have collaborated to create an industry first. Himmy is a Japanese brand that is owned by Combo who also founded the Tokyo based boutique NUBIAN where Brian Wood has sold his B Wood brand for over 4 years. This collaboration is a first ever hat design by Brian Wood.
Together these brands have created an all foam hook and loop (Velcro) fitted hat with a classic green under-brim that was manufactured by California based Elm CO.
The Foam Fitted can be customized with four removable patches and has a left side panel direct embroidery hit of a baseball with Brian Wood and Himmy’s signature. The four patches featured are:

- Khenti Power Fist (B Wood’s African Warlords collection – Spring 2008)

- Strawberry Grenade (B Wood’s Our Ransom Is Love collection - Spring 2009)

- B Devious (Featured in B Wood’s Night Stalkers collection - Fall 2009)

- We Don’t Negotiate With Terrorists (A new design created for the collaboration)

The idea for the hat was first developed over a year ago when Combo and representatives from Icon Nubian’s U.S. buying office journeyed through a blizzard to visit Brian in New Jersey while he was recovering from knee surgery. Since then, the two brands have defied all odds of producing a first ever all Velcro hat and prevailed by creating a timeless one of a kind customizable fitted hat.

The Foam Fitted has a 3/1/11 release date with a limited run of 150 pieces and will retail for 8400 JPY / $100.00. It will be exclusively sold at Nubian’s Tokyo boutique and online at http://www.nubian-ave.com/ and http://www.brianwoodonline.com/

CONTACT INFORMATION:
Joseph Hayes lll jh@brianwoodonline.com
Aki Bowman aki@icon-nyc.com